One of the first questions brands and creators ask when exploring custom plush toys is: "What is the minimum order quantity?" MOQ — minimum order quantity — is a fundamental concept in manufacturing, and understanding it helps you plan your budget and timeline effectively.
Why Do Minimum Order Quantities Exist?
Custom plush toys are made to order. Each design requires a unique pattern, a set of custom-dyed fabrics, and a dedicated production run. The setup costs — pattern making, fabric procurement, prototype production — are fixed regardless of whether you order 50 units or 5,000. Spreading those costs across a larger quantity is what makes the per-unit price affordable.
Typical MOQ Tiers and What They Mean for You
- 50–99 units: Available for simpler designs with minimal colours and no complex accessories. Per-unit cost is higher but ideal for testing a new character or product.
- 100–299 units: The most popular tier. Full design flexibility, access to all fabric types, custom packaging options, and a significant drop in per-unit cost compared to micro runs.
- 300–999 units: Unlocks deeper bulk pricing, faster production scheduling, and priority sampling.
- 1,000+ units: Factory-floor pricing, fastest lead times, full custom packaging suite.
JollyAnime's MOQ Policy
JollyAnime's standard MOQ is 100 units per design. This threshold ensures our manufacturing partner in Guangzhou, China can source the right materials in sufficient quantities and run the production line efficiently — which directly translates to better quality control and shorter lead times for you.
For clients ordering multiple designs simultaneously, MOQs can sometimes be split across colourways of the same pattern, so a design in three colour variants might collectively qualify at 100 units total rather than 100 per colour.
How to Reduce Your Per-Unit Cost
The single most effective way to reduce cost is to increase quantity. But there are other levers too:
- Simplify the design — fewer embroidery colours and fewer sewn accessories reduce labour time.
- Choose standard fill (PP cotton) rather than specialty weighted or memory foam fill.
- Opt for poly bags instead of custom retail boxes for functional orders.
- Combine multiple character designs into one production batch to share setup costs.
Get a Custom Quote
Every project is different. The best way to understand costs for your specific design and quantity is to talk to us directly. Request a free quote and we will give you transparent pricing with no hidden fees.
Our own factory in China produces plush toys factory-direct for brands worldwide — from 50 units.