If you are sourcing your first run of merchandise, “MOQ” is a term you will hear constantly. Minimum order quantity is the smallest number of units a manufacturer will produce for one design. Here is everything brands need to know about plush MOQs and how to plan around them.
Why Custom Plush Has a Minimum Order
Custom plush requires unique patterns, custom-dyed fabric, embroidery setup, and tooling for eyes and noses. These one-time setup steps are the same whether you make 10 plush or 1,000, so a minimum order spreads that cost into a sensible per-unit price. JollyAnime sets the custom plush MOQ at 100 units per design.
How to Launch Smart at 100 Units
One hundred units is approachable for creators, small brands, and crowdfunding campaigns. To de-risk your launch:
- Validate demand with a pre-order or Kickstarter before producing.
- Start with one hero design rather than a full collection.
- Choose a versatile size like 20–25 cm that appeals broadly.
- Order a sample first to confirm quality before the full run.
Mascots Have No MOQ
While plush requires 100 units, custom mascot costumes have no minimum order — you can order a single mascot. This makes mascots ideal for one-off brand activations, while plush shine as scalable retail products.
Why Brands Trust JollyAnime for Custom Plush
Choosing the right partner is just as important as the design itself. JollyAnime combines hands-on design support with reliable production through our factory in China, one of the world’s leading hubs for soft-toy craftsmanship. From your first reference sheet to the finished, packaged plush, our team helps you avoid costly missteps and get the result you imagined.
- Design guidance to refine references into production-ready specs.
- Physical samples so you approve quality before mass production.
- A 100-unit MOQ that keeps custom plush accessible to new brands.
- ASTM F963, EN71, and CE compliance for confident global selling.
- 30–45 day lead times with transparent communication throughout.
Whether you are launching a single hero design or scaling a full collection, we make the process clear and predictable so you can focus on building your brand.
Frequently Asked Questions
What is the MOQ for custom plush toys?
The minimum order is 100 units per design. This keeps per-unit pricing affordable while covering one-time setup costs.
Can I order fewer than 100 plush?
For mass-produced custom plush, 100 is the minimum. However, you can order a single sample first to verify quality.
Is there an MOQ for mascot costumes?
No. Mascot costumes have no minimum order quantity, so you can order just one.
Does MOQ apply per design or per order?
MOQ applies per design, since each design needs its own patterns and setup.
Ready to bring your idea to life? JollyAnime works with our factory in China to turn your concept into production-ready custom plush and mascots, backed by ASTM F963, EN71, and CE compliance. Get your free quote today and we’ll reply with pricing, timelines, and next steps.
Our own factory in China produces plush toys factory-direct for brands worldwide — from 50 units.